RETAIL SALES DEVELOPMENT PROGRAM
IGI also offers Sales Programs and Seminars to companies that wish to offer their sales staff enhanced gemological knowledge so necessary for their sales presentation.
PROGRAM / COURSE OVERVIEW
- Grading of diamonds based on the international grading system
- 4 Cs-carat weight, clarity, color and cut
- Identification of gemstones and pearls
- Types of jewelry, settings and metal textures
- Reading and understanding diamond certificates
- Understanding generations
- Consumer psychology
- Effective persuasion
- Body language
- Sales techniques
Empowers the sales team to upgrade their knowledge and handle queries more effectively.