RETAIL SALES DEVELOPMENT PROGRAM

IGI also offers Sales Programs and Seminars to companies that wish to offer their sales staff enhanced gemological knowledge so necessary for their sales presentation.

PROGRAM / COURSE OVERVIEW

Product Knowledge

• Grading of diamonds based on the international grading system
• 4 Cs-carat weight, clarity, color and cut
• Identification of gemstones and pearls
• Types of jewelry, settings and metal textures
• Reading and understanding diamond certificates

Sales Skills

• Understanding generations
• Consumer psychology
• Effective persuasion
• Body language
• Sales techniques

Highlights

Empowers the sales team to upgrade their knowledge and handle queries more effectively.